From August 13th to 15th, 2025, the 13th National Brand Story Competition (Zhengzhou Division) and the 1st Henan Provincial Brand Story Competition concluded successfully in Linying County, Luohe City. Centered on the theme "Innovation Empowers High-Quality Development, Brand Leads a Sustainable Future," the event was hosted by the China Association for Quality, guided by the Henan Provincial Market Supervision Administration, undertaken by the Henan Association for Quality, and co-organized by several units. It attracted active participation from companies in Beijing, Jiangsu, Anhui, and other regions, making it a grand industry gathering that pooled brand wisdom and strength.

Responding to the government's call to strengthen brand building, Nanyang CIJAN Automotive Shock Absorber Co., Ltd. actively participated in this brand competition, presenting its micro-film "The CIJAN Answer." Ultimately, this work won an Excellence Certificate thanks to its profound brand connotation and nuanced cinematography, becoming a standout "CIJAN color" at the event.

The film The CIJAN Answer begins with three fundamental questions, using visual storytelling to unravel the brand’s core identity:
“What is suspension? — The soul of the chassis.”
“What is damping? — Comfort and safety.”
And “What is CIJAN?” — the answer lies in the meaning behind five letters.

Through compelling imagery, the film reveals:

l  C - Cooperation: Ideas sparking in collaborative R&D sessions with OEM partners;

l  I - Innovation: Late-night lights in the lab, solving complex damping challenges;

l  J - Joviality: The smile on a driver’s face noting, “It feels like gliding over speed bumps”;

l  A - Ambition: The team’s shared vow: “Wherever there is a car, there is CIJAN.”

l  N - Nation: The five-star red flag rising at CIJAN’s overseas factory inauguration;

These scenes not only trace CIJAN’s journey but vividly embody its commitment to innovation-driven excellence and quality-led branding—aligning perfectly with the competition’s theme while echoing the government’s vision for brand development.

Following policy guidance over the years, CIJAN has integrated the core values of "Quality, Innovation, Cooperation, Efficiency" into its DNA, achieving a leap from a "small workshop" to a "modern enterprise." Deeply rooted in the shock absorber field, CIJAN has engraved "Quality" into its development genes: introducing internationally advanced production and检测 equipment, establishing a strict quality control system covering the entire process, ensuring every shock absorber leaving the factory withstands market tests.

Today, its products are firmly "rooted" in the supply chains of numerous domestic automakers and have gained favor in overseas markets, practically fulfilling the mission of "contributing to the development of the world's automotive industry." The reputation of "Made by CIJAN" grows louder with each market test.

This Award Is Both an Honor and a New Beginning. Looking ahead, CIJAN will continue to align with national policies and intensify its focus on brand building. On one hand, we will strengthen our technological innovation, increasing R&D investment to develop shock absorber products that better meet the lightweight and intelligent needs of new energy vehicles—driving high-quality growth through cutting-edge breakthroughs. On the other hand, we will delve deeper into brand culture, telling the CIJAN story in richer and more engaging ways, ensuring the meaning behind our name resonates globally.

Guided by our founding belief — “Making Every Journey Steady and Secure” — we will continue advancing on our path of brand excellence. Moving steadfastly toward our vision, “Wherever there is a car, there is CIJAN, contributing to the world's automotive industry,” we are committed to injecting CIJAN’s strength into the sustainable development of the global automotive sector.